TAG Heuer have revolutionized watch making since its creation in 1860 by Edouard Heuer.

The technical revolution of the oscillating pillion in 1887 and aesthetical revolutions in iconic models such as the TAG Heuer Carrera launched in 1963 brought TAG ambassadors such as Juan Manuel Fangio, Ayrton Senna, Muhammed Ali and Steve McQueen.  TAG Heuer is renowned for the exceptional quality of its watches and chronographs.  Reliable and robust these watches are a joy to own and wear, and form part of our everyday lives.